#DumpTrump: CREDO escalates multi-channel digital campaign (w video) vs Google

On the heels of Donald Trump securing the Republican nomination, CREDO is escalating its campaign urging Google not to sponsor the Republican National Convention across multiple channels with a scathing video, a Facebook digital ad campaign specifically micro-targeting Google employees, and a grassroots call campaign targeting Google executives.

SEARCHING FOR HATE VIDEO: In the video, people search on Google for the terms “scapegoating immigrants,” “anti muslim hysteria,” “sexism” and “racism” and are directed to clips of some of Trump’s most offensive statements. The video points out that Google’s YouTube is the official livestream partner of the Republican National convention, and tells the company it isn’t too late to reverse course and decide not to provide a platform for Donald Trump’s hate.

WATCH “Searching for Hate”:

FACEBOOK DIGITAL AD CAMPAIGN MICRO-TARGETING GOOGLE EMPLOYEES: The video is backed by a digital advertising campaign on Facebook that micro-targets a universe of more than 10,000 Google employees in the San Francisco Bay Area and Washington, DC. Here’s a few sample screenshots of one variation of the ads, which are going live this morning:

GRASSROOTS CALL CAMPAIGN TARGETS KEY GOOGLE LEADERSHIP: CREDO activists are also making phone calls to key members of Google’s leadership team. In the calls, activists are pointing out that “Google’s sponsorship of the RNC aligns Google’s brand with Trump’s hate and helps legitimize his racism, xenophobia and misogyny” and demanding that the company “back away from its planned sponsorship of the Republican convention and of Donald Trump’s hate.” The call campaign started on Wednesday May 3 and will continue indefinitely.

500,000+ PETITION SIGNATURES DELIVERED TO GOOGLE HEADQUARTERS: Last week, CREDO organized a petition delivery event at Google headquarters in Mountain View, CA, during which more than 500,000 petition signatures were delivered urging the company not to sponsor the Republican National Convention. As the petition signatures were being delivered by CREDO, and other progressive and civil rights groups, a plane flew over Google’s campus with a banner reading, “Google: Don’t be evil. #DumpTrump.” More information on last week’s petition delivery event can be found here, and photos are available here.

Immediately after the petition delivery, news broke that Google’s YouTube plans to be the official sponsor of the Republican National Convention.

CREDO’s efforts are an escalation of a national campaign led by ColorOfChange calling on major corporations like Google, Microsoft, Coca-Cola and Walmart not to provide a platform for Donald Trump’s hateful rhetoric by sponsoring the Republican National Convention. ColorOfChange has spearheaded a series of sign-on letters to major corporations that have sponsored the RNC in the past. The New York Times reported recently that Coca-Cola has already backed away from its 2012 level of support and that other corporations are growing nervous.

CREDO Action, part of CREDO Mobile, is a social change network of 4 million activists, sending millions of petition signatures and more than 100,000 phone calls to decision-makers each year. CREDO Action members also participate in meetings, protests and other direct action for progressive change.